SEM Specialist

WLA business language is English, and we do not require any Swedish language skills. This position is a full-time position in our Lidköping office. We do NOT offer remote work. Interviews are held in person, in Lidköping.

As an SEM Specialist, you will be responsible for driving organic traffic to our website and improving our online visibility. You will utilize your expertise in SEO strategies, email marketing, Google Ads, on-page SEO, and page speed optimization to achieve our business objectives.

About Us

At White Label Agency (WLA), we provide white-label WordPress development services to digital agencies, mainly located in the US. Our team has produced 5,000+ WordPress builds to date and has grown from a team of 1 developer in 2013 to our current size of 170+ WordPress Professionals.

WLA prides itself on providing flexible capacity to meet the demands of the agencies we choose to partner with. That demand has been steadily increasing and expanding into other services besides website development, including ongoing WordPress website maintenance services.

Key Responsibilities

• Collect and analyze data, identify conversion barriers, and implement effective SEO strategies to drive revenue growth, increase conversions, improve organic search rankings and website traffic.
• Track, report and analyze website analytics, pay-per-click (PPC) initiatives and campaigns.
• Manage campaign expenses, ensure staying on budget, estimate monthly costs
• Conduct technical SEO audits, monitor website performance and identify website issues (page speed, etc) that impact search engine rankings.
• Collaborate with web developers, designers, product managers and other roles to implement various strategies and resolve the issues that impact search engine rankings.
• Implement and manage effective link-building strategies to improve website authority and search engine rankings.
• Perform ongoing keyword research, expansion and optimization.
• Collaborate with content writers and support them with SEO guidelines.
• Research our competitors with similar branding, stay up-to-date with the latest industry trends and insights to refine existing campaigns and achieve maximum ROI in paid search campaigns.

Requirements

• Standard English Proficiency: B2 level or equivalent
• Industry-related Academic Background: Attended specific marketing/SEO courses and industry-related educational programs
• Industry Proficiency: Advanced knowledge of on-page and off-page SEO techniques, including keyword research, content optimization, link building, technical SEO, different tool usage
• Proven Experience: Worked as an SEM Marketer or similar role with a strong track record of successful SEO campaigns and improvements in organic search rankings
• Customer Lifecycle Expertise: Obtain, convert, retain, and engage customers
• Familiarity with Email Marketing: Experience creating and executing effective email campaigns, familiarity with platforms such as Mailchimp, etc
• IT Proficient: Comfortable navigating digital tools and platforms such as Google Ads, Google Analytics
• CRM Proficiency: Preferably experience using HubSpot
• Website Management: Competence in running and maintaining websites
• Communication & Analytics: Excellent interpersonal and analytical skills
• Data-Driven Decision-Making: Use insights to make strategic choices
• Event Participation: Experience representing businesses at various events

Plus to have

• Hands-on experience with WordPress
• Working experience in IT companies
• Experience in planning, creating, and executing social media marketing campaigns across various platforms to increase brand awareness, engage with the target audience, and drive website traffic
• Hands-on experience in email marketing

Why WLA?

• Team members have an opportunity to grow within the company and reach your professional goals.
• We build policies that encourage work/life balance because we're all more than employees.
• The chance to work with modern technology and a dynamic team.
• We offer competitive salaries to ensure you can have a comfortable life also outside the office.
• We include a social benefits package to contribute to a positive work environment and overall employee satisfaction.

As an employee at WLA, you will have the opportunity to thrive in a work environment that prides itself on great communication. You will work alongside a diverse team who are eager for business and constantly evolving. Our vision is a bright future for our customers, our community, our team and ourselves.

Additional Information

Working hours:
Monday-Tuesday 14:00-23:00 Preferable. (Can be adjusted to 09:00-18:00)
Wednesday-Friday 09:00-18:00

Salary Range: 25,000-35,000 SEK according to candidate's experience and background.

We appreciate your interest in our company. Your candidacy will be reviewed carefully by our team, and if we decide to move forward with your application, our HR manager will contact you and inform you about the next steps. Only shortlisted candidates will be contacted.

Applications will close on July 19th.

Good luck!