PPC Specialist

As our PPC Specialist, you will manage and optimize our pay-per-click advertising campaigns across various platforms. Your primary goals will be driving traffic, increasing conversions, and maximizing ROI. Beyond that, you're data-driven, creative, and passionate about digital marketing and e-commerce. Job description . Gain general knowledge of the business model. . Showing confidence while using Google Ads, Google Analytics and other PPC management platforms. . Having full understanding of the PPC accounts structure (account, campaign, ad groups, and keywords structure, ad extensions, bid strategies) and ability to perform changes at the different levels. . Being proficient in using our website for PPC purposes. . Being able to analyse performances and come up with suggestions for improvements based on the insights gained. . Being able to perform account hygiene tasks autonomously. . Being able to suggest strategic moves, using insights gained from data. Requirements . Demonstrated deep technical knowledge in PPC, with the ability to perform audits and make optimizations independently. . At least 2 years of experience in Google Ads, preferably in eCommerce. . Experience in paid social media platforms is a plus. . Strong analytical skills with the ability to interpret data and make data-driven decisions. . Creative mindset with attention to detail. . Structured in their task and capable of free-flowing communication with the team members and management. Nice to have . Experience with paid social advertising platforms like Meta (Facebook, Instagram) and other paid search such as Bing. . Familiarity with the US market and understanding of its dynamics for paid advertising campaigns. Training provided Onboarding training will be provided. Any assistance with accommodation/relocation Yes Any other benefits . Company phone plan . Health insurance (if you are located or relocated to Malta) . Travel insurance . Company culture: Join a young company with a positive atmosphere. Rated by its employees and collaborators at 9.34 . Location: Join this role in Malta or remotely. . Flexible hours: Work when it's the most convenient for you. . If you're in Malta, you'll have access to a health insurance policy and a premium discount subscription across businesses in the Maltese islands. Salary Competitive salary: The starting bracket for this position ranges from EUR24K to EUR35K per year, depending on your previous experience and background. How will the interviews be held All fitting applicants will be invited to a screening call and a test, leading to interviews. Candidates will be accepted on a rolling basis. Once we find the perfect match, the job is yours. To apply CVs and a covering email are to be sent by email to eures.recruitment.jobsplus@gov.mt and should be written in English. Please quote the vacancy name and number in your email