Test & Learn Specialist

Company Description

H&M is a workplace where you’ll join a global fashion family that combines teamwork with individual expression and gives you the challenges and opportunities that can help you learn, grow and succeed. We believe that it’s when you mix and match different talents, experiences, and styles that the real magic happens. That’s why our teams are built with different personalities, talents and people from all kinds of backgrounds. If you are willing to learn, grow and help our customers and your colleagues, H&M will always be a place for you to both express your individuality and feel like you belong. We also believe that you can’t change the world without great people on your side. So, we offer all our employees generous benefits, lots of learning opportunities and the possibility to start building a more long-term career. Bring your whole personality to work, stay as long as you want, and grow more than you ever thought was possible. Be yourself & more at H&M.

Sales is a global function within the H&M brand with the mission of growing and engaging our customer base, as well as growing and developing our sales channels. By holding the responsibility for our regions and bringing together expertise from both business and digital & tech perspectives, Sales plays a key role in delivering on our brand plan - to elevate H&M through product, experience, and brand providing aspirational fashion at an unbeatable price.

Job Description

We are now looking for a Test and Learn Analyst to join our Media Measurement team in Customer Activation unit. The mission of Customer Activation is to create a strategic plan that brings our brand direction to life through different touch points. Through data and customer insights, the unit will design a plan that will ensure a holistic customer experience from communication with our customer to our membership program.

As a Test and Learn Analyst, you will play a crucial role in driving data-driven decisions related to media, customer, and loyalty strategies. You will collaborate closely with the Test and Learn Lead to shape the Global Test and Learn roadmap, ensuring a clear understanding of the value generated by our strategic and tactical decisions. You will be responsible for planning, designing, analyzing, and communicating the results of various experiments conducted across our communication channels. This role requires a balance of technical excellence with clear and concise communication.

In this role you will:

• Establish processes and conduct experiments and analyses to support strategic decisions within the organization
• Guide test & learn agenda, acting as an expert in statistics and supporting stakeholders on best practice in measurement
• Oversee experimentation processes from planning to communication of results
• Use SQL, Python/R, Google BigQuery, Google Looker, PowerBI and other tools to analyze data and conduct statistical analyses
• Visualize and present experiment results to stakeholders both within and outside of H&M
• Contribute ideas to the Test & Learn Agenda and enhance our measurement system from an experimentation perspective
• Assess the impact of our strategic and tactical decisions
• Participate in the wider analytical community within Customer Activation, Sales and broadly H&M Group to share and expand collective knowledge and skills

Qualifications

• Bachelor’s degree in Economics, Statistics, Engineering, or related field
• 2+ years of experience working with data analytics, controlled experimentation, data science, marketing, or related fields
• Experience with randomized controlled trial, hypothesis testing, quasi-experiments or similar methodologies
• Proficiency in SQL and experience managing large datasets from multiple data sources
• Knowledge of Python/R or other programming language
• Experience working with marketing and customer data is a plus
• Excellent communication and presentation skills, with the ability to convey complex concepts to non-technical audiences
• Analytical mindset and ability to lead with data-driven insights within a cross-functional team
• Fluent in English (written and spoken)

Additional Information

This is a permanent position based in Stockholm.

If you believe you will bring value to this role and want to join our fantastic team, please upload your CV (in English) - Responsible recruiter is Alice Stopien

We look forward to receiving your application!

H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.