MMM Program Lead

Company Description

H&M is a workplace where you’ll join a global fashion family that combines teamwork with individual expression and gives you the challenges and opportunities that can help you learn, grow and succeed. We believe that it’s when you mix and match different talents, experiences, and styles that the real magic happens. That’s why our teams are built with different personalities, talents and people from all kinds of backgrounds. If you are willing to learn, grow and help our customers and your colleagues, H&M will always be a place for you to both express your individuality and feel like you belong. We also believe that you can’t change the world without great people on your side. So, we offer all our employees generous benefits, lots of learning opportunities and the possibility to start building a more long-term career. Bring your whole personality to work, stay as long as you want, and grow more than you ever thought was possible. Be yourself & more at H&M.

Sales is a global function within the H&M brand with the mission of growing and engaging our customer base, as well as growing and developing our sales channels. By holding the responsibility for our regions and bringing together expertise from both business and digital & tech perspectives, Sales plays a key role in delivering on our brand plan - to elevate H&M through product, experience, and brand providing aspirational fashion at an unbeatable price.

Job Description

We are now looking for a MMM Program Lead to join our Media Measurement team in Customer Activation unit. The mission of Customer Activation is to create a strategic plan that brings our brand direction to life through different touch points. Through data and customer insights, the unit will design a plan that will ensure a holistic customer experience from communication with our customer to our membership program.

Media Mix Modeling (MMM) is a type of econometric modeling designed to measure the incremental revenue driven by our media investments. MMM provides actionable media mix opportunities and is a key component in our global- and regional media budgeting process. While the technical modeling is managed by an external partner, you will be responsible for translating these insights into clear guidelines and actionable strategies for our business.

As the Media Mix Modelling Program Lead, you will oversee a comprehensive MMM program across 8 regions to inform strategic marketing decisions to meet our business goals. In this role you will collaborate with cross-functional teams, including media operations, strategy and planning, controlling and technical product teams, to deliver insights that enhance media performance across our media channels.

In this role you will:

• Lead and develop the MMM program, setting requirements for the external vendor
• Educate and support regional teams with actionable insights and media optimization
• Project lead and collaborate effectively with cross-functional teams, including marketing, controlling, and tech teams, to gather data, understand business requirements, and align modeling efforts
• Collaborate with senior stakeholders to guide data driven decision making
• Identify media mix opportunities and collaborate with agencies and partners for in-depth analysis
• Utilize expertise in statistical modeling and analysis to assess the impact of media channels on business outcomes
• Leverage business acumen and strategic thinking to align modeling strategies with company goals and market dynamics
• Stay up-to-date with evolving media landscape and measurement techniques, continuously learning and adapting modeling methodologies to enhance accuracy and effectiveness

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, or related field
• 5+ years experience in marketing analytics, marketing budgeting or related area, experience in Media Mix Modelling is a plus
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Excellent communication skills with the ability to convey technical insights to non-technical stakeholders
• Strategic thinking and the ability to align measurement activities with broader business goals
• Exceptional analytical and problem-solving skills, with a keen eye for detail

Additional Information

This is a permanent position based in Stockholm.

If you believe you will bring value to this role and want to join our fantastic team, please upload your CV (in English) . Responsible recruiter is Alice Stopien.

We look forward to receiving your application!

H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.