Performance Marketing Lead to Samsung!

A world-class brand needs world-class people. At Samsung, our philosophy is simple: talent and technology create products for a better global society. Our success relies on skilled, committed employees. Join us and shape the future—yours and ours! OM TJÄNSTEN We are looking for a highly engaged and organized new Performance Marketing Lead with a passion for driving eCommerce results. The Performance Marketing Lead will be part of the Nordic D2C (direct-to-consumer) Marketing Team and will play a key role in developing the traffic acquisition to samsung.com. As a Performance Marketing Lead you will be responsible for planning, executing, improving and optimizing paid marketing activities, including SEM, Social, Display, Affiliate etc. In this role you will work closely with the Nordic eStore Team and the Category Marketing Teams. ARBETSUPPGIFTER Work tasks Main tasks & responsibilities include, but are not limited to: * Works with the Nordic eStore Team, local media agency, Category Marketing Teams and European Office to maximize Samsung.com commercial results with the given media budget * Develop best in class media strategy for the Nordic markets in collaboration with the above-mentioned stakeholders * Responsible for eCommerce media budget and PO management * PIC for the full media process from briefing to implementation and KPI analysis * Key point of contact for the day-to-day management of the agency * Implement and review cross-channel media to maximize sales results of campaigns and new product launches * Oversee assets creation and localization * Accountable for eCommerce traffic and revenue targets by driving media efficiency * Define media investment and channel mix to ensure digital performance marketing success * Analyze campaign performance and report learnings to optimize future strategies VI SÖKER DIG SOM - At least 3-5 years’ experience of working with eCommerce traffic acquisition and digital marketing from both the corporate side (selling eCommerce products) and from media agency side in performance / Paid / Digital Marketing - Deep knowledge of digital marketing, experience in digital media planning and good knowledge of common media platforms and formats, such as Google Marketing Platform, Meta, TikTok etc - Strong analytical skills and knowledge in both Adobe Analytics and Google Analytics to secure data-driven decision making - Excellent understanding of the relevant KPI's and how these can be optimized over time - Ability to interrogate local market plans to ensure they are best in class and deliver against both brand and commercial objectives - A creative mindset and good understanding how to reach out to different target audiences - Very strong project management skills and confident in working with many stakeholders on multiple projects at the same time - Fluency in English, both in writing and speaking - Able to start no later then mid/end of August 2024 It is meritorious if you have - Nordic languages is a plus - Experience in handling media budgets for more than one country is a plus - Experience working in a global company Knowledge can be gained through education, experience or self-taught. To succeed in the role, your personal skills are: - Great communication skills and the ability to build new relationships - A true teamplayer with a positive and solution-oriented “can-do”-attitude Our recruitment process This recruitment process is handled by Academic Work and it is our client’s wish that all questions regarding the position is directed to Academic Work. Our selection process is continuous and the advert may close before the recruitment process is completed if we have moved forward to the next phase.