ABAX is looking for a Digital Marketing
Manager to take on the marketing responsibilities for our Swedish market.Objective for the position
Overall responsibility and tasks
- Overall marketing responsibilities for Sweden with a strong digital focus
- Improve our market position and market share in Sweden
- Increase customer leads, web traffic and drive conversion rate
- Develop best practise for digital marketing in a competitive market
- Implement marketing automation and lead nurturing processes in Sweden
Qualifications for the position
- Design and oversee all aspects of marketing including automation programs, CRM and digital campaigns.
- Implement and manage inbound marketing programs and our leads funnel both for new sales and sales to existing customers
- Develop and monitor campaign budgets.
- Plan and manage social media platforms for Sweden
- Prepare accurate reports on our marketing campaign's overall performance.
- Identify the latest trends within digital marketing methods affecting our industry.
- Evaluate important metrics that affect our website traffic, SEO, leads management and target audience.
- Analyse and measure effect of digital marketing strategy and campaigns
- Initiate new and innovative digital marketing campaigns.
- Report on key digital KPI's and work to reach them with action plans
- Bachelor's degree in Marketing or relevant field.
- A minimum of 4-6 years' experience in a digital marketing position or a marketing manager role
- In-depth knowledge of various social media platforms, best practices for digital marketing and website analytics.
- Solid understanding of SEO, Google analytics, Google adwords and key digital marketing tools is required.
- Highly creative with relevant analytical abilities.
- Outstanding communication and interpersonal skills also in English.
- Have the ability to write content in Swedish. The right candidate have to write and speak Swedish.
- Up-to-date on the latest trends and technologies within digital marketing.
The position will report to Head of Marketing in ABAX.
Workplace ABAX office in VästeråsContact person
Per Christian Andersen
Director Marketing & Partnerships +47 94439000