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Web Analytics Specialist

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Do you thrive working in a Nordic environment, developing future tech solutions in collaboration with ambitious and highly competent colleagues? LMK Group is now looking for a Web Analytics Specialist to be part of our Nordic Marketing team in Stockholm.

We see analytics as an enabler
Analytics is at the core of our business and is a part of everything we do, from analysing how customers interact with us online to delivering insights forming our media strategies.

You will be responsible for the technical implementation, maintenance and reporting of website analytics using tools like GA4. You will be the bridge between Commercial and Tech, working closely with our Performance Specialist, Product Owner and Analytics Team. With a deep technical understanding combined with a strong commercial focus, ensuring we get the most out of our tool stack and marketing activities. You see yourself as a team player who thinks that commercial results and a great customer experience always is based on the art of translating data into actionable insights.

You will have a key role in and be responsible for:
  • Responsible for the technical implementation, maintenance and reporting of website analytics, including configuration between Segments - GA4
  • Reporting, analysis and insights: Building dashboards and reports to track performance and communicate recommendations via presentations to stakeholders
  • Make recommendations to optimise website performance using our CRO model, including A/B-tests, user tests with heatmaps etc.
  • Responsible for overall performance tracking, including implementing scripts/pixels and making sure we are in the frontline on the tracking area and representing your area in a cross-functional team called Conversion Squad
  • Staying up to date with the latest trends in online marketing, web analytics and MarTech
  • Serving as super-user and product evangelist for a variety of digital tools
We are looking for you with the following qualifications:
  • Analytical thinking and working with numbers and data comes natural to you
  • Strong business acumen and a great team player
  • GA4/GTM-experience
  • Passionate about learning, exploring solutions and keeping on top of what's new
  • Active self-starter who takes initiative and is always looking for ways to improve.
  • BI Tool experience like Tableau and experience from CDP like Segments and setting up A/B-tests is a plus
This is why you should apply for a position with us:
We are on an incredibly exciting journey. Meal boxes have been around for a long time, but over the last few years, a whole new focus has been created on this type of service. Many have experienced the benefits of online food shopping, and we create the meal solutions of the future, where the consumer can tailor their meal boxes according to their own needs.

We offer you:
  • To be part of an exciting environment with fun colleagues who are passionate about their work and always ready to help.
  • A job where you help to develop your own work areas but also influence the entire company's development.
  • The chance to embark on a journey that can lead to new opportunities and tasks at LMK Group.
  • A modern data and technology stack without legacy systems.
  • High willingness to invest in tech with a 30-person strong in-house technology team.
  • Work tools of your choice (Mac, PC, Linux).
  • And of course, you will have the option of having our meal boxes delivered at a particularly favourable rate.


We look forward to hearing from you if this sounds like the right mix of opportunities and challenges.

If you would like to learn more about the position, please contact our Nordic Digital Marketing Manager, Jens Olsson: jens.olsson@linasmatkasse.se. Please note that we do not accept applications via e-mail.

The application deadline is June 1, but we call for interviews on an ongoing basis, so please send your application as soon as possible.

We encourage all qualified applicants to apply regardless of age, gender, religion, country of origin or ethnicity.
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Jens Olsson
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