Performance Marketing Specialist / Growth Hacker to Workaround

This role offers a unique opportunity to influence and shape the future of Workaround through innovative marketing and growth strategies.

Are you an analytical digital marketing specialist with a passion for working in a highly data driven environment? Do you want to join a fast growing marketplace and lead the digital marketing strategy in order to take the company to new heights? Then this exciting role might be for you. This role offers a unique opportunity to influence and shape the future of Workaround through innovative marketing and growth strategies.

ABOUT WORKAROUND

Workaround was founded in 2015 and is a leading marketplace for flexible office space. We help companies embrace the transformation towards flexible office space by providing a best in class marketplace experience. To put it simple, we match companies looking for flexible office solutions with our office space partners, primarily co-working operators. Workaround is active in Sweden, Norway, The Netherlands and Germany so far, with our head office located in Stockholm. The team consists of ~15 engaged employees but we are on a great growth journey as we expand to new markets across Europe.

ABOUT THE ROLE

Workaround is in an intensive growth phase and is now looking for a Performance Marketing Specialist / Growth Hacker who will play a central role in the company's expansion. This role reports directly to the CEO and offers the opportunity to be part of the executive team. We are looking for a creative and analytically driven individual who is passionate about driving growth through innovative digital marketing. @ Workaround we believe that speed is more important than perfection hence we love to test new stuff and see where it takes us.

As a Performance Marketing Specialist / Growth Hacker, you will be responsible for leading and implementing strategies that drive growth and visibility throughout the digital customer journey. You need to have a high interest and knowledge in SEO activities as it will be a crucial part of our success going forward. We have a strong organic growth that we want to accelerate even more.

You will collaborate with our SEM agency and internal team to develop and execute projects that help us increase leads, conversions and website traffic. Your responsibilities will among others include:

SEO

Follow Google algorithm updates to ensure our site is compliant with updates and policy changes

Internal linking strategy

Backlink acquisition strategy (organic / paid)

Specification of on-site product changes for SEO purposes

Keyword / Market research and strategy across markets

SEM

Managing a significant SEM budget across our different markets together with our CEO and SEM agency

Developing and implementing performance marketing projects in collaboration with our SEM agency

Monitoring and adjusting campaigns based on performance and analysis (copy adjustment, targeting adjustments, keyword targeting, negative keywords, spend allocation etc)

Looker Studio: Internal & External SEM reporting

Tracking Analytics BI

Tracking, analyzing, and optimizing results from both campaigns and website updates.

Google Analytics: Set-up of properties/custom reports/conversion tracking, acquisition reports and event tracking in close collaboration with the tech team.

Overseeing our data warehouse together with the tech team.

Creating and presenting reports in for example Google Analytics, Data Studio and Tableau.

Product & Content

Utilizing AI for ad scraping and content production together with the tech team.

Test AI products for outbound marketing activities together with the sales team.

Optimizing website landing pages for increased conversion and developing new landing pages when needed.

JOB REQUIREMENTS

Several years of experience in a similar role within digital marketing.

Strong analytical skills and the ability to communicate complex data in an educational manner.

Deep knowledge of performance marketing, SEO, and SEM/SMM

Proficiency in tools like Google Analytics, Google Ads, SEMrush/Ahrefs, Tableau

Precise and detail-oriented

Excellent written and verbal communication skills in English and a plus in Swedish

AS A PERSON YOU ARE

Very data driven

Goal-oriented, self-disciplined and efficient

Have a structured mindset

Proactive

GREETINGS FROM THE CEO

My name is Alex and I am CEO at Workaround. I lead our exciting growth journey to become the leading marketplace for flexible office space in Europe. For the past 14 years, I have worked in various leadership positions developing and implementing digital strategies while building data-driven teams in product, technology, marketing and sales with a focus on marketplaces.

As a leader, I believe in building a culture that is transparent, feedback oriented, collaborative, data driven and where we dare to try new things. Having a great culture with clear common goals creates engagement which is the basis for all long-term sustainable growth. It will help us attract the best talents in the industry, increase our motivation, help us have fun and make us proud to be part of Workaround.

OTHER INFORMATION