Local Marketing Manager – Sweden

Burger King Scandinavia, Stockholms stad, Marknadsföring

Would you like to be a part of a leading international company aiming for continuous growth? Are you passionate about developing compelling retail marketing programs and promotions? If yes, let's have a conversation!

We are looking for a driven, result-oriented marketer with great commitment and sales focus! You like to be operational but have a strategic height. You are a self-motivated person who gets people with you - and you want to work with planning, managing, and implementing marketing activities that give results and build our brand at the same time. The ideal candidate for this role has a positive attitude, a tireless work ethic and an insatiable appetite for growth.

Job description
Burger King Scandinavia's Marketing team is growing and we're looking for a hands-on Local Marketing Manager inSweden who currently works in sales and marketing and preferably in fast-moving consumer goods or quick-service restaurants in chain operation.

You will be part of Burger King Scandinavia's marketing department consisting of 10 people. You will have an important role in Burger King's continued expansion and vision to become Scandinavia's most loved and best hamburger chain.

This role will be responsible for adding input to our strategy and executing our marketing initiatives, brand communication, pricing, and promotions and working closely with the Marketing Team for Scandinavia. In this role, you will develop compelling retail marketing programs, locally adapted strategy, and promotions together with the Scandinavian marketing team which you've also aligned with the Marketing Director for Scandinavia. You will base them on brand and seasonal concepts from the marketing calendar, promoting the brand and services by delivering a seamless experience across different channels and delivering sales growth and main area KPIs. Our ideal candidate is a skilled, prestige-less, marketing executor with strategic height and a good relationship builder with a proven track record in a similar role.

Your work tasks
The role is largely operational but also requires a strategic height. The role also requires some travelling as our stores are located all over our rather long country. You are out in the field several days a week and visit the restaurants and their surrounding areas to find opportunities to increase our sales with the help of signage, and offers, see which target groups are most important to the specific restaurant so you then can cluster restaurants according to target groups – all to achieve and improve results. You will have close contact with the operations managers as well as our franchisees. You may also drive local projects forward with external partners.

Responsibilities

Creating the best strategy for local store marketing and having an excellent execution as well as giving input to the overall strategy.
Create a business and sales plan together with the country manager and the marketing director for Scandinavia.
Responsible for driving PR in alignment with the Scandinavian team and agencies.
Responsible for local advertising campaigns and knowing details concerning consumers and local media publications.
New establishments - responsible for the implementation of the opening plan, creating a buzz and great marketing plan for the new openings or remodels.
Outreach - Locate opportunities and implementation of local marketing activities, create neighborhood/target group analyzes.
Event - Planning and execution of local events together with the operation managers.
Signage and visibility - Ensure the best exposure both in and around the restaurants in the immediate area.
Local action plans - Responsible for the implementation of sales and traffic-driving activities as well as local PR.
Organize and implement campaigns, coordinate, and communicate with operations and other departments such as supply chain to ensure delivery of marketing materials and goods in good time as well as a really good implementation of the campaign/activity.
Identify weaknesses in existing marketing campaigns and develop creative solutions with limited budgets.
You keep a close dialogue with our franchise partners and our operations organization and make sure you get them on board with the campaigns and marketing initiatives we want to drive for the entire brand.
ROI – follow up all activities together with Scandinavian Brand Lead to take quick actions and spend our money wisely
Create effective promotions together with our Campaign & Calendar Manager

Requirements

Bachelor's degree in marketing, business administration, communication or in a related field
At least 5 years of work experience in marketing and advertising campaigns from campaign-intensive activities (retail, Quick service restaurant)
Outstanding communication and decision-making skills
Experience in creating excellent marketing programs for restaurants/stores, for digital channels. Creating local marketing strategies and implementing these - with a limited budget - creative solutions and the ability to think outside the box are important qualities.
You master Swedish and English, both orally and in writing.
You hold a driver's license.
You are good at negotiating with external partners and feel comfortable in these situations.

Personal qualities

You are a purposeful person who is passionate about marketing and sales. You have experience with similar tasks and a suitable education.
You are outgoing, sociable and enjoy creating and developing relationships and collaborations.
You are good at conveying positive energy, trust, and commitment. You thrive in an independent job where you are expected to take the initiative to drive your work forward. You stay focused even in stressful situations and are not afraid to roll up your sleeves when needed.
It is important that you are structured, self-motivated and can manage and plan your time efficiently.
You are a real "doer" who grabs everything needed and sees opportunities rather than problems.

We offer