Brand Manager with digital profile to Mars Nordics, Copenhagen

Brand Manager with digital profile to Mars Nordics, Copenhagen

Do you have a passion for marketing, and want to contribute to making great brands even better? Do you consider yourself an action-oriented and dedicated team-player, with a strong drive for results? Do you have at least 3 years previous experience from FMCG marketing, and now ready for your next challenge?

With Mars Nordics, you will be part of a company where your professional development is at focus, whilst at the same time represent celebrated and well-known brands. We are looking for a Brand Manager to join our Confectionery team!

About the job

As Brand Manager, you will be responsible for one of our biggest brand in the Nordics - EXTRA. The main responsibility is to make sure the long-term strategic plan is executed and lived after throughout the organization. Local transition of global content and strategies with the use of social media will be an important factor to succeed in this role.

We have a strong presence in the market and are dedicated to continue to drive this market leading brand forward by developing the category and retail environment and add new innovations in the segment. Looking ahead, our growth plan is filled with exciting actions and you will play a key role in making sure we deliver to the plan as expected.

“I came into the Gum team 1,5 years ago and I love working with the EXTRA brand - it’s an important brand for our unit with a clear focus to deliver to the market, we have a budget behind the brand and thereby are able to influence how we execute the plan.” This is how Helle, Group Brand Manager Gum, describes working with this brand.

Additionally, this role will include:
  • Act as key person in engaging Sales and other departments in the brand plan to maintain and develop our leading market position
  • Build business cases for new launches
  • Adopt global Brand Concepts to fit the Nordic market, portfolio and social media channels
  • Actively participate in internal forums to develop actions and improvements
  • Engaging external stakeholders such as creative and media buying agencies
  • Execution of our Brand Strategies based on consumer insights
The Confectionery team currently consists of 9 colleagues with 3 focusing primarily on the Gum segment. You will form a close team with the Group Brand Manager, Brand Activation Manager and student-worker for Gum in making sure the strategic plan is executed.

This is a great opportunity for someone who has previous experience within the marketing field, would like to contribute with this experience when securing and developing our market lead, and potentially develop towards a Group Brand Manager role or other direction within the company.


This is a permanent role starting as soon as possible. The Brand Manager will report to Marketing Director Confectionery with dotted line to Group Brand Manager Gum.

The position is placed at Mars Nordics office in Ørestad (just minutes outside the center of Copenhagen and 25 minutes from Malmö C), and includes 15-20 days of travelling per year.

About us

We offer you freedom combined with responsibility and the possibility to make a significant difference in your daily work. With Mars Nordics, you will get the best of two worlds - the feeling of being part of the Mars team at a smaller local unit whilst at the same time being part of one of the World’s largest privately owned companies. Mars is a workplace with a dynamic and informal culture but with clear principles that has guided us to prosper for a long time.

About you

  • Minimum 3 years of FMCG marketing experience
  • Minimum Bachelor’s degree in Marketing, Economics or equivalent
  • Fluent in English and one of the Nordic languages
  • Experience in Project Management
  • Experience in Product portfolio management
  • Experience from social digital platforms
  • Advanced skills in MS Office
In order to be successful in this role, we are looking for someone with high drive for results who will make projects progress. Since you interact with internal and external stakeholders on a daily basis, we believe you are a strong communicator with ability to sell in ideas. You are solution-oriented and base your problem solving on factual information. Additionally, the key component to be successful will be your co-operation skills and to act as team player when carrying out the Gum strategy.


Please apply with your CV and cover letter in English by filling out the application form. All enquiries are treated confidentially. We encourage you to apply as soon as possible as we review applications continuously.

Please note we do not accept applications via e-mail.

For questions please contact Jonna Warnerbring, at Roi Rekrytering, by email or phone +46707956090. We look forward to your application!

About Mars, Incorporated

Mars Nordics is a subsidiary of Mars Inc., one of the world's largest privately owned companies established in 1911, now with over 80.000 associates worldwide and expanding with new opportunities and generating annual revenues of more than $33 billion. Mars is a global leader in chocolate, pet care, gum, confectionery and has world class brands that have been around for more than 100 years. Mars Nordics is marketing a range of well-known brands such as SNICKERS®, M&M'S®, TWIX®, MARS®, PEDIGREE®, WHISKAS®, UNCLE BEN’S®, and DOLMIO®. Mars Nordics is part of the European organization, employs over 200 Associates, and has their Nordic hub in Ørestad, Copenhagen.

Mars is a value driven company, our five principles serve as our compass for how we conduct ourselves and how we work at Mars. Associates put our Mars Principles into action every day through our work and our relationships with our consumers, customers, business partners, communities and one another to make a difference for people and the planet through our performance. Mars is a value-driven organization that deeply believes in its associates potential.

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Område Malmö stad
Yrkesroll Marknadsföring
Typ av anställning Heltid, Tillsvidareanställd
Sista ansökningsdag 31 jan (11 dagar kvar)