Performance Marketing Manager to Fractal HQ

Performance Marketing Manager to Fractal HQ

Join a team of driven marketing professionals on our journey to transform the gaming environment and improve the experience of gamers worldwide.

Our current Performance Marketing Manager is leaving for parental leave, so we're searching for someone to fill in for the next 12 months.

Fractal's Performance Marketing Manager is responsible for planning and launching digital marketing campaigns across multiple channels, mainly focusing on Marketplace advertising, with the end goal of increasing product demand through leveraged brand recognition. Having prior advertising experience with Amazon is highly desirable.

You'll collaborate with fellow marketing professionals from all over the world on both regional and global marketing initiatives, go-to-market strategies, and push-and-pull advertising campaigns. Our Newsletter and eDM-program are directly under your care, putting you at the forefront of the digital landscape.

Your main to-do-list

As our interim Performance Marketing Manager, you will manage both product and awareness driven marketing campaigns that span the entire customer journey from acquisition to loyalty. Your complete list of responsibilities doesn't really lend itself to being summarized, but the most important ones include:
  • Planning, coordinating, and executing revenue-driven advertising: including marketplace-, social-, search- and paid campaigns.
  • Secure ROI for each campaign depending on established KPI's per set campaign plans.
  • Amplify content and brand related campaigns together with the social, web and media teams.
  • Plan and deploy campaign-schedules as well as the execution of ad-hoc opportunity based campaigns with fast turn-arounds.
  • Contribute in the making of, and execution of, Go-to-market plans of upcoming product launches.
Your background

You have of experience working within digital advertising, campaign analytics, and channel activities in various platforms such as Google, Youtube and Social Media. Extra credit for marketplace experience from Amazon or similar sales channels.

You thrive working in a data-driven manner and know how brand awareness converts to product demand. You feel at home using Microsoft Word/Excel/Outlook, and have no problem running multiple projects. Your English is more than good enough for international collaboration. You are really motivated to come work with a fast-growing hardware company with great team-spirit and shiny new offices to boot.

Interviews are ongoing

Our corporate culture is fast-paced but rewarding, and we focus on the needs of our customers in everything we do. To us, quality is the most important aspect of our business. With the help of your coworkers and managers, you will be expected to take the wheel and own and develop your responsibilities independently. You'll be based in Gothenburg, Sweden, but be working with people from all over the world, in a variety of time zones. We provide a combination of traditional office hours and remote participation.

There is only so much you can say in a recruitment ad, that's why we'd like you to send in an application straight away, so we can connect and talk. We hope to be able to fill the position shortly. This position is an interim hire starting as soon as possible, ending the last of December 2023 or by agreement.

Hope to hear from you soon.
Mer info
Område Göteborgs stad
Yrkesroll Marknadsföring, Direkt marknadsföring
Typ av anställning Heltid
Sista ansökningsdag 28 feb 2023 (20 dagar kvar)

Om arbetsgivaren

Fractal Design is a leading PC gaming hardware brand, developing cases, cooling, power supplies and accessories centered on enhancing the gaming experience. Founded in Sweden, Fractal Design has a global reputation for high standards of quality, refined design aesthetics and a user-centric approach to innovation.